by Jo Long | Apr 3, 2020 | Uncategorized
Pivot… It seems to be the latest buzzword. That one word pouring out of peoples’ mouths as a solution to the recent crisis circumstances that we, as business owners, are all now facing. But what does it mean to pivot in business? In definition terms,... 
by Jo Long | Mar 21, 2019 | Uncategorized
No-one can deny it’s an unsettling time at the moment for the UK economy, but especially the SME sector with the ever looming Brexit deadline and still no concrete deal or way forward. After the last week’s events, a way forward seems even more shrouded in mystery... 
by Jo Long | Oct 17, 2018 | Uncategorised
One of my initial questions with any new client is to ask what business measures for success they have in place to determine whether their strategy & marketing activities are working for them. Unfortunately, I often find 2 scenarios; 1) there are no measures or... 
by Jo Long | Mar 8, 2017 | Uncategorised
Business differentiation is an eternal quest, almost a bit like the hunt for the holy grail. Because once you’ve worked out how to differentiate yourself from the crowd, you’ve cracked your target audience, a loyal following and your success is inevitable....