by Jo Long | Nov 27, 2024 | Strategy, Sustainability, Uncategorised
I am so proud and excited to announce that Jo Long Consulting has achieved the Good Business Charter (GBC) accreditation. This is another significant milestone in becoming a more responsible business and demonstrating my commitment, authenticity and transparency in... 
by Jo Long | Sep 30, 2024 | Uncategorised
I recently took part in some research relating to how AI (Artificial Intelligence) can be used, influence and support the role of marketing particularly within SMEs. I wasn’t sure if I was the best advocate to be talking about AI given my slight love/hate relationship... 
by Jo Long | Sep 9, 2024 | Uncategorised
Sustainability is no longer just a buzzword, it’s a strategic advantage, especially for small and medium businesses in the UK, with consumers increasingly looking for more ethical practices, resulting in those businesses that prioritise sustainability in terms of... 
by Jo Long | Apr 26, 2024 | Uncategorised
Brand reputation remains one of the most important credentials of a business, influencing perception, alignment, and that ultimate decision to buy, and is built partly through customer experience, business values, and true authenticity.However, many businesses I talk... 
by Jo Long | Feb 1, 2019 | Uncategorised
A marketing plan is vital for any business, but it doesn’t have to cost the earth. In fact, any business, even on a shoestring budget, can get some great marketing results providing there is consistency & planning. There still seems to be a bit of a fallacy... 
by Jo Long | Dec 7, 2018 | Uncategorised
Have you heard about the innovation rewards that are available to the manufacturing industry? To be honest, I’m not sure this type of funding is of general knowledge to many industries. I’ve certainly not heard about it until more recently. New Product...