by Jo Long | Nov 28, 2025 | Strategy, Sustainability, Uncategorized
And it’s not just LinkedIn. If you think social-media marketing was noisy in 2025, sadly, it looks like 2026 is already set to raise the bar again. As platforms evolve, competition ramps up, and expectations shift, businesses that rely solely on social media... 
by Jo Long | Sep 29, 2025 | Uncategorized
When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued. Two of the most recognised accreditations are B Corp certification and ISO 14001... 
by Jo Long | Sep 4, 2025 | Strategy, Sustainability
Let’s be honest: if you’ve read one sustainability statement, you’ve probably read them all. 🌱 “Carbon neutral by 2030.” 💚 “Committed to a greener future.” 👣 “Reducing our footprint for generations to come.” Sound familiar? Thought so. The problem isn’t that these... 
by Jo Long | Jun 19, 2025 | Uncategorized
We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business? Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas,... 
by Jo Long | Nov 27, 2024 | Strategy, Sustainability, Uncategorised
I am so proud and excited to announce that Jo Long Consulting has achieved the Good Business Charter (GBC) accreditation. This is another significant milestone in becoming a more responsible business and demonstrating my commitment, authenticity and transparency in...