by Jo Long | Mar 31, 2025 | Strategy, Sustainability
Someone recently said to me, not for the first time, that marketing is a ‘dark art’. Without doing myself out of a job, I’m not sure it is. Marketing, I think, is like any other skill; you either like it, learn it & hone it or you don’t. That’s why we’re not all... 
by Jo Long | Apr 26, 2024 | Uncategorised
Brand reputation remains one of the most important credentials of a business, influencing perception, alignment, and that ultimate decision to buy, and is built partly through customer experience, business values, and true authenticity.However, many businesses I talk... 
by Jo Long | Apr 25, 2024 | Uncategorized
Perhaps you have heard about the opportunities sustainability can bring but aren’t sure how they’d work for your business?Maybe you’re already on a roadmap but are unsure how to communicate internally & externally with confidence?Or maybe it’s not even entered... 
by Jo Long | Apr 19, 2024 | Uncategorized
You might have seen I put a poll out this week on LinkedIn asking what marketing means to you, as I’m genuinely interested in what people think marketing does/should deliver for their business.(If you didn’t see it, please have a quick search on LinkedIn to find my... 
by Jo Long | Apr 17, 2024 | Uncategorized
Deliver something when you’ve promised…I love my live music & am always on the lookout for fave band tickets, so when I saw an opportunity to get early access tickets for an Elbow pre-tour show I was well up for it!I signed up via the sponsored ad on the Tuesday,...