by Jo Long | Mar 25, 2024 | Uncategorized
Jargon buster … a funnel is just a process I see many promotions & selling videos shouting about‘Have you got a funnel?’‘Is your funnel working for you?’‘How to max your funnel…’It goes on.Don’t be blinded by the jargon & scarcity approach (a sales tactic... 
by Jo Long | Mar 20, 2024 | Uncategorized
Yesterday was a big day in my little office.I finally pressed the ‘confirm’ button to upload my CIM Level 6 Accreditation in ‘Sustainability in Marketing’ submission. I can’t lie, I felt a bit sick & have swayed between relief that it’s finally gone & panic... 
by Jo Long | Oct 27, 2023 | Uncategorized
I was in my local supermarket the other day using the self-service till (a piece of process automation which I love, by the way, when I only have a few bits!) and someone close to me was complaining about “how many self-service tills there were ‘these days’ and yet... 
by Jo Long | Sep 1, 2023 | Uncategorized
So why would you start your digital marketing activity without all the content that you need? One of the biggest challenges business owners and marketers have, and that constantly delivers doom & despondency around digital marketing, is a lack of content. “We... 
by Jo Long | Jul 24, 2023 | Uncategorized
I was away on holiday for a week recently busy sightseeing but still managed to squeeze in some reading, so I thought I’d give you a quick overview of one of the books I read, ‘Purple Cow’ by Seth Godin. It’s quite an old book, initially...