by Jo Long | Oct 17, 2018 | Uncategorised
One of my initial questions with any new client is to ask what business measures for success they have in place to determine whether their strategy & marketing activities are working for them. Unfortunately, I often find 2 scenarios; 1) there are no measures or... 
by Jo Long | Sep 10, 2018 | Uncategorised
I have heard the term ‘reframing’ used in the past but have never really applied it to business until more recently. I’ve recently finished reading Black Box Thinking by Matthew Syed and realised that this naturally occurring human behaviour often... 
by Jo Long | Aug 28, 2018 | Uncategorised
I’m pretty sure every business is looking for ways to boost their performance, but often overlook engagement and communication as important elements. I’ve just finished reading Karren Brady’s book, ‘Stong Woman: The Truth About Getting to the... 
by Jo Long | Aug 14, 2018 | Uncategorised
There isn’t any organisation I know that can honestly say that they are a business match for everyone. And that’s in terms of employees as well as potential clients. I was recently discussing a situation with one of my clients where an employee had been... 
by Jo Long | Jul 19, 2018 | Uncategorised
No matter what industry your business is in, it can be hard to establish differentiation within your market. But differentiation doesn’t have to be difficult. Sometimes it’s a path already trodden with a few tailored tweaks that give you the solution. I... 
by Jo Long | Jun 14, 2018 | Uncategorised
We’ve all heard the expression that life works in harmony when the stars are aligned. In the business world, it’s exactly the same. When businesses are aligned with another business or a customer that’s when exciting things start to happen. Why am I...