by Jo Long | Sep 30, 2024 | Uncategorised
I recently took part in some research relating to how AI (Artificial Intelligence) can be used, influence and support the role of marketing particularly within SMEs. I wasn’t sure if I was the best advocate to be talking about AI given my slight love/hate relationship... 
by Jo Long | Sep 19, 2024 | Uncategorized
Content marketing (creating and sharing online material such as videos, blogs & podcasts, to stimulate audience interest) remains a powerful marketing tool and strategy and with a growing emphasis on storytelling to build brand identity and connect with audiences... 
by Jo Long | Sep 9, 2024 | Uncategorised
Sustainability is no longer just a buzzword, it’s a strategic advantage, especially for small and medium businesses in the UK, with consumers increasingly looking for more ethical practices, resulting in those businesses that prioritise sustainability in terms of... 
by Jo Long | Apr 26, 2024 | Uncategorised
Brand reputation remains one of the most important credentials of a business, influencing perception, alignment, and that ultimate decision to buy, and is built partly through customer experience, business values, and true authenticity.However, many businesses I talk... 
by Jo Long | Apr 25, 2024 | Uncategorized
Perhaps you have heard about the opportunities sustainability can bring but aren’t sure how they’d work for your business?Maybe you’re already on a roadmap but are unsure how to communicate internally & externally with confidence?Or maybe it’s not even entered...