by Jo Long | Jun 24, 2025 | Uncategorized
I was delighted when Beccy Owen from Studio Resolve agreed to be a guest blogger and answer some of my more thought-provoking questions around the sustainability space and good business responsibility. Grab a cuppa, and have a read of Beccy’s background,... 
by Jo Long | Jun 19, 2025 | Uncategorized
We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business? Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas,... 
by Jo Long | Mar 31, 2025 | Strategy, Sustainability
Someone recently said to me, not for the first time, that marketing is a ‘dark art’. Without doing myself out of a job, I’m not sure it is. Marketing, I think, is like any other skill; you either like it, learn it & hone it or you don’t. That’s why we’re not all... 
by Jo Long | Nov 27, 2024 | Strategy, Sustainability, Uncategorised
I am so proud and excited to announce that Jo Long Consulting has achieved the Good Business Charter (GBC) accreditation. This is another significant milestone in becoming a more responsible business and demonstrating my commitment, authenticity and transparency in... 
by Jo Long | Nov 8, 2024 | Strategy, Sustainability
With the increasing awareness of consumers, both in public and business domains, around sustainability, SMEs need to consider how to market their ethical practices, including products, sustainable sourcing, and corporate social responsibility (CSR) initiatives. One...