by Jo Long | Mar 31, 2025 | Strategy, Sustainability
Someone recently said to me, not for the first time, that marketing is a ‘dark art’. Without doing myself out of a job, I’m not sure it is. Marketing, I think, is like any other skill; you either like it, learn it & hone it or you don’t. That’s why we’re not all... 
by Jo Long | Nov 8, 2024 | Strategy, Sustainability
With the increasing awareness of consumers, both in public and business domains, around sustainability, SMEs need to consider how to market their ethical practices, including products, sustainable sourcing, and corporate social responsibility (CSR) initiatives. One... 
by Jo Long | Apr 26, 2024 | Uncategorised
Brand reputation remains one of the most important credentials of a business, influencing perception, alignment, and that ultimate decision to buy, and is built partly through customer experience, business values, and true authenticity.However, many businesses I talk... 
by Jo Long | Apr 25, 2024 | Uncategorized
Perhaps you have heard about the opportunities sustainability can bring but aren’t sure how they’d work for your business?Maybe you’re already on a roadmap but are unsure how to communicate internally & externally with confidence?Or maybe it’s not even entered... 
by Jo Long | Apr 23, 2024 | Uncategorized
I am now Certified Carbon Literate?But what does that actually mean for my clients?It means that I have a much wider awareness of carbon impacting activities & the potential costs of these activities on the planet AND within an organisation.This certification...