by Jo Long | Mar 31, 2025 | Strategy, Sustainability
Someone recently said to me, not for the first time, that marketing is a ‘dark art’. Without doing myself out of a job, I’m not sure it is. Marketing, I think, is like any other skill; you either like it, learn it & hone it or you don’t. That’s why we’re not all... 
by Jo Long | Nov 27, 2024 | Strategy, Sustainability, Uncategorised
I am so proud and excited to announce that Jo Long Consulting has achieved the Good Business Charter (GBC) accreditation. This is another significant milestone in becoming a more responsible business and demonstrating my commitment, authenticity and transparency in... 
by Jo Long | Apr 26, 2024 | Uncategorised
Brand reputation remains one of the most important credentials of a business, influencing perception, alignment, and that ultimate decision to buy, and is built partly through customer experience, business values, and true authenticity.However, many businesses I talk... 
by Jo Long | Apr 25, 2024 | Uncategorized
Perhaps you have heard about the opportunities sustainability can bring but aren’t sure how they’d work for your business?Maybe you’re already on a roadmap but are unsure how to communicate internally & externally with confidence?Or maybe it’s not even entered... 
by Jo Long | Apr 23, 2024 | Uncategorized
I am now Certified Carbon Literate?But what does that actually mean for my clients?It means that I have a much wider awareness of carbon impacting activities & the potential costs of these activities on the planet AND within an organisation.This certification...