by Jo Long | Jun 14, 2018 | Uncategorised
We’ve all heard the expression that life works in harmony when the stars are aligned. In the business world, it’s exactly the same. When businesses are aligned with another business or a customer that’s when exciting things start to happen. Why am I... 
by Jo Long | Mar 6, 2018 | Uncategorised
The phrase “the customer is always right” has been an underlying theme, possibly even a mantra, throughout my working life and for many years before that, I am sure! However, following a discussion with another business owner recently can we absolutely say... 
by Jo Long | Mar 20, 2017 | Uncategorised
Business collaboration is definitely not a new concept, however I do find that many business owners, no matter what size of business, can often think it gives a negative impression or shows weakness if they decide to work alongside another business. Even more so if... 
by Jo Long | Mar 8, 2017 | Uncategorised
Business differentiation is an eternal quest, almost a bit like the hunt for the holy grail. Because once you’ve worked out how to differentiate yourself from the crowd, you’ve cracked your target audience, a loyal following and your success is inevitable.... 
by Jo Long | Feb 20, 2017 | Uncategorised
Every business owner I know has specific business skill sets which they can apply within their business to maximise its success. Their skill sets may be leadership or visionary; they may be process or resource based. Possibly organisational. Whatever their skill sets...