by Jo Long | Jun 23, 2023 | Uncategorized
I followed this car the other day and noticed the ‘added extra’ to the back of the car. It made me laugh, but also really resonated with me as let’s face it, it’s hardly a plush 4×4, a Lambo or Porsche, but you know it’s working... 
by Jo Long | Jun 9, 2023 | Uncategorized
I was talking to a business owner last week with regard to how they marketed their business. I asked them who their target customer was. “Everyone” they replied. “Ok, yes”, I said, “but who do you get most business from? Is it those... 
by Jo Long | May 25, 2023 | Uncategorized
The word ‘Marketing’ covers such a wide range of activities that it’s hard, sometimes, to know what to do first, for the best, or at all! (hello marketing paralysis!) It doesn’t help that lots of new, shiny marketing propositions pop into our... 
by Jo Long | May 11, 2023 | Uncategorized
I’ve had the discussion around business’ dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and at a workshop I delivered yesterday. Don’t get me wrong, there is clearly a place for digital... 
by Jo Long | Apr 25, 2023 | Uncategorized
It’s a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG (Environmental, Social & Corporate Governance) that we’re active in as an organisation, which can be the...