by Jo Long | Mar 8, 2017 | Uncategorised
Business differentiation is an eternal quest, almost a bit like the hunt for the holy grail. Because once you’ve worked out how to differentiate yourself from the crowd, you’ve cracked your target audience, a loyal following and your success is inevitable.... 
by Jo Long | Feb 20, 2017 | Uncategorised
Every business owner I know has specific business skill sets which they can apply within their business to maximise its success. Their skill sets may be leadership or visionary; they may be process or resource based. Possibly organisational. Whatever their skill sets... 
by Jo Long | Jan 7, 2017 | Uncategorised
Business culture has always tended to be high on the agenda in the corporate businesses I have worked within or been exposed to over my working career. The creation of a positive business culture, family feel and happy employees is proven to result in higher... ![Results – are you always getting the same?]()
by Jo Long | Dec 1, 2016 | Uncategorised
“Insanity: doing the same thing over and over again and expecting different results” – a definition according to the quote from the brilliant Albert Einstein. This popped in to my head recently, prompted by a client in relation to something that was... ![Results – are you always getting the same?]()
by Jo Long | Jun 17, 2016 | Uncategorised
I have a huge interest in Health & Wellbeing on a general level but increasingly I find a reminder is needed especially for people who run their own businesses. It’s so easy to forget and let ourselves be drained by the day to day needs of life, instead of...