by Jo Long | Apr 3, 2020 | Uncategorized
Pivot… It seems to be the latest buzzword. That one word pouring out of peoples’ mouths as a solution to the recent crisis circumstances that we, as business owners, are all now facing. But what does it mean to pivot in business? In definition terms,... 
by Jo Long | Jul 15, 2019 | Uncategorized
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales & marketing. Aren’t Sales and Marketing the same thing? Does a business need both? What a great question! How many other... 
by Jo Long | May 24, 2019 | Uncategorized
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It’s great that so many businesses are there, but it’s sometimes hard to pick out the ones that are truly relevant to solving... 
by Jo Long | Jun 14, 2018 | Uncategorised
We’ve all heard the expression that life works in harmony when the stars are aligned. In the business world, it’s exactly the same. When businesses are aligned with another business or a customer that’s when exciting things start to happen. Why am I... 
by Jo Long | Mar 6, 2018 | Uncategorised
The phrase “the customer is always right” has been an underlying theme, possibly even a mantra, throughout my working life and for many years before that, I am sure! However, following a discussion with another business owner recently can we absolutely say...