by Jo Long | Mar 20, 2017 | Uncategorised
Business collaboration is definitely not a new concept, however I do find that many business owners, no matter what size of business, can often think it gives a negative impression or shows weakness if they decide to work alongside another business. Even more so if... 
by Jo Long | Mar 8, 2017 | Uncategorised
Business differentiation is an eternal quest, almost a bit like the hunt for the holy grail. Because once you’ve worked out how to differentiate yourself from the crowd, you’ve cracked your target audience, a loyal following and your success is inevitable.... 
by Jo Long | Feb 27, 2017 | Uncategorised
Simple marketing tools are often over looked by many types of businesses across all industries. It’s a myth that marketing has to be complicated or expensive (although don’t get me wrong if you’ve got a big budget you can really go to town!). I find... 
by Jo Long | Feb 20, 2017 | Uncategorised
Every business owner I know has specific business skill sets which they can apply within their business to maximise its success. Their skill sets may be leadership or visionary; they may be process or resource based. Possibly organisational. Whatever their skill sets... 
by Jo Long | Jan 7, 2017 | Uncategorised
Business culture has always tended to be high on the agenda in the corporate businesses I have worked within or been exposed to over my working career. The creation of a positive business culture, family feel and happy employees is proven to result in higher...