A Plan Alone Won’t Deliver Sales…

A Plan Alone Won’t Deliver Sales…

Ask anyone for business advice & you’ll always get asked if you’ve got a plan; a business plan, marketing plan, sales plan… Most businesses say they have a plan, however, some will add that it hasn’t delivered, so what was the point? A plan...
Let’s Swim Together…

Let’s Swim Together…

I love open water swimming way more than a pool. This week I went with a friend who hadn’t been for a while. She was understandably nervous & wanted a buddy for support, so we swam a shorter warm-up lap & then a couple of longer laps at her pace. I loved...
Where Are You On A Marketing Scale of 1 – 10?

Where Are You On A Marketing Scale of 1 – 10?

Recently on LinkedIn, I asked where business owners/managers were with their marketing on a scale of 1 (little/no activity) to 10 (storming it). Most of those that commented said between a 3 & a 5.And the impression I got was a lack of time, not sure where to...
What’s Your ‘Special Sauce’?

What’s Your ‘Special Sauce’?

It took me a few years to realise what my particular skill is.And a few more to work out how to incorporate it into my own business. It’s always been there, I just hadn’t worked out how to tell people. But it is that skill, or ‘special sauce’,...