by Jo Long | Dec 17, 2025 | Strategy, Sustainability
Automation is often sold to SMEs now as a necessary, sensible, and grown-up business decision. It saves time, reduces costs, and keeps things moving when teams are stretched. And sometimes, it works really well. But sometimes, it just doesn’t. Sometimes it creates... 
by Jo Long | Oct 27, 2025 | Strategy, Sustainability
At some point, most business owners start to feel that their brand no longer fits or brings the crowds. The market has shifted, their business has evolved, or their values have deepened, yet the brand still looks and sounds like it did years ago. The natural instinct... 
by Jo Long | Jun 19, 2025 | Uncategorized
We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business? Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas,... 
by Jo Long | Nov 27, 2024 | Strategy, Sustainability, Uncategorised
I am so proud and excited to announce that Jo Long Consulting has achieved the Good Business Charter (GBC) accreditation. This is another significant milestone in becoming a more responsible business and demonstrating my commitment, authenticity and transparency in... 
by Jo Long | May 6, 2020 | Uncategorized
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the new ‘medicine’ that is being offered to make business & the world right again. Signing up to a new ‘coronavirus...