by Jo Long | Feb 1, 2019 | Uncategorised
A marketing plan is vital for any business, but it doesn’t have to cost the earth. In fact, any business, even on a shoestring budget, can get some great marketing results providing there is consistency & planning. There still seems to be a bit of a fallacy... 
by Jo Long | Oct 17, 2018 | Uncategorised
One of my initial questions with any new client is to ask what business measures for success they have in place to determine whether their strategy & marketing activities are working for them. Unfortunately, I often find 2 scenarios; 1) there are no measures or... 
by Jo Long | Mar 8, 2017 | Uncategorised
Business differentiation is an eternal quest, almost a bit like the hunt for the holy grail. Because once you’ve worked out how to differentiate yourself from the crowd, you’ve cracked your target audience, a loyal following and your success is inevitable....