by Jo Long | Dec 17, 2025 | Strategy, Sustainability
Automation is often sold to SMEs now as a necessary, sensible, and grown-up business decision. It saves time, reduces costs, and keeps things moving when teams are stretched. And sometimes, it works really well. But sometimes, it just doesn’t. Sometimes it creates... 
by Jo Long | Sep 29, 2025 | Uncategorized
When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued. Two of the most recognised accreditations are B Corp certification and ISO 14001... 
by Jo Long | Sep 4, 2025 | Strategy, Sustainability
Let’s be honest: if you’ve read one sustainability statement, you’ve probably read them all. 🌱 “Carbon neutral by 2030.” 💚 “Committed to a greener future.” 👣 “Reducing our footprint for generations to come.” Sound familiar? Thought so. The problem isn’t that these... 
by Jo Long | Nov 27, 2024 | Strategy, Sustainability, Uncategorised
I am so proud and excited to announce that Jo Long Consulting has achieved the Good Business Charter (GBC) accreditation. This is another significant milestone in becoming a more responsible business and demonstrating my commitment, authenticity and transparency in... 
by Jo Long | Apr 12, 2023 | Uncategorized
One of THE most annoying things about being a customer (I think!) is being asked & not being listened to. I’ve had a subscription to an online ‘fashion stylist’ set up for probably around 18 months. It started well. I’d identified the styles, colours, dislikes as...