by Jo Long | May 25, 2023 | Uncategorized
The word ‘Marketing’ covers such a wide range of activities that it’s hard, sometimes, to know what to do first, for the best, or at all! (hello marketing paralysis!) It doesn’t help that lots of new, shiny marketing propositions pop into our... 
by Jo Long | May 11, 2023 | Uncategorized
I’ve had the discussion around business’ dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and at a workshop I delivered yesterday. Don’t get me wrong, there is clearly a place for digital... 
by Jo Long | Apr 25, 2023 | Uncategorized
It’s a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG (Environmental, Social & Corporate Governance) that we’re active in as an organisation, which can be the... 
by Jo Long | Apr 19, 2023 | Uncategorized
A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with the world. Your brand, irrelevant of whether you have been established for a number of years, a short while or are a new... 
by Jo Long | Jul 30, 2021 | Uncategorized
Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can’t do without it? Do you let your competitors know what you charge or keep your cards close to your chest? How do you even price your...