by Jo Long | Sep 29, 2025 | Uncategorized
When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued. Two of the most recognised accreditations are B Corp certification and ISO 14001... 
by Jo Long | Sep 4, 2025 | Strategy, Sustainability
Let’s be honest: if you’ve read one sustainability statement, you’ve probably read them all. 🌱 “Carbon neutral by 2030.” 💚 “Committed to a greener future.” 👣 “Reducing our footprint for generations to come.” Sound familiar? Thought so. The problem isn’t that these... 
by Jo Long | Jul 9, 2020 | Uncategorized
I love open water swimming way more than a pool. This week I went with a friend who hadn’t been for a while. She was understandably nervous & wanted a buddy for support, so we swam a shorter warm-up lap & then a couple of longer laps at her pace. I loved... 
by Jo Long | Jun 23, 2020 | Uncategorized
(Apologies in advance if you’re eating or of a sensitive disposition, this post contains ?…) On a recent family walk, I noticed that when our dog decides its time to ?, he always seems to look round at us while it’s all happening. (Clearly, we avert... 
by Jo Long | Mar 6, 2018 | Uncategorised
The phrase “the customer is always right” has been an underlying theme, possibly even a mantra, throughout my working life and for many years before that, I am sure! However, following a discussion with another business owner recently can we absolutely say...