by Jo Long | Jun 25, 2020 | Uncategorized
I’ve wanted some new headshots for my business portfolio for about 2 years but just never got round to it. Recent working guidelines offered me time to update my website, value prop, profiles etc. but these old photos were still niggling me. What could I do? No... 
by Jo Long | Jun 23, 2020 | Uncategorized
(Apologies in advance if you’re eating or of a sensitive disposition, this post contains ?…) On a recent family walk, I noticed that when our dog decides its time to ?, he always seems to look round at us while it’s all happening. (Clearly, we avert... 
by Jo Long | Jun 16, 2020 | Uncategorized
When we talk about marketing we often say about how to use it to find new customers, new target audiences and new business opportunities. However, when all is said & done, the easiest way to increase the sales in your business is to market to your current... 
by Jo Long | Apr 3, 2020 | Uncategorized
Pivot… It seems to be the latest buzzword. That one word pouring out of peoples’ mouths as a solution to the recent crisis circumstances that we, as business owners, are all now facing. But what does it mean to pivot in business? In definition terms,... 
by Jo Long | Jul 15, 2019 | Uncategorized
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales & marketing. Aren’t Sales and Marketing the same thing? Does a business need both? What a great question! How many other...