by Jo Long | Apr 25, 2023 | Uncategorized
It’s a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG (Environmental, Social & Corporate Governance) that we’re active in as an organisation, which can be the... 
by Jo Long | Apr 19, 2023 | Uncategorized
A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with the world. Your brand, irrelevant of whether you have been established for a number of years, a short while or are a new... 
by Jo Long | Jul 30, 2021 | Uncategorized
Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can’t do without it? Do you let your competitors know what you charge or keep your cards close to your chest? How do you even price your... 
by Jo Long | Jul 3, 2020 | Uncategorized
Recently on LinkedIn, I asked where business owners/managers were with their marketing on a scale of 1 (little/no activity) to 10 (storming it). Most of those that commented said between a 3 & a 5.And the impression I got was a lack of time, not sure where to... 
by Jo Long | Jun 26, 2020 | Uncategorized
It took me a few years to realise what my particular skill is.And a few more to work out how to incorporate it into my own business. It’s always been there, I just hadn’t worked out how to tell people. But it is that skill, or ‘special sauce’,...