by Jo Long | May 6, 2020 | Uncategorized
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the new ‘medicine’ that is being offered to make business & the world right again. Signing up to a new ‘coronavirus... 
by Jo Long | Oct 17, 2018 | Uncategorised
One of my initial questions with any new client is to ask what business measures for success they have in place to determine whether their strategy & marketing activities are working for them. Unfortunately, I often find 2 scenarios; 1) there are no measures or...