by Jo Long | Nov 28, 2025 | Strategy, Sustainability, Uncategorized
And it’s not just LinkedIn. If you think social-media marketing was noisy in 2025, sadly, it looks like 2026 is already set to raise the bar again. As platforms evolve, competition ramps up, and expectations shift, businesses that rely solely on social media... 
by Jo Long | Sep 29, 2025 | Uncategorized
When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued. Two of the most recognised accreditations are B Corp certification and ISO 14001... 
by Jo Long | Sep 4, 2025 | Strategy, Sustainability
Let’s be honest: if you’ve read one sustainability statement, you’ve probably read them all. 🌱 “Carbon neutral by 2030.” 💚 “Committed to a greener future.” 👣 “Reducing our footprint for generations to come.” Sound familiar? Thought so. The problem isn’t that these... 
by Jo Long | Mar 8, 2017 | Uncategorised
Business differentiation is an eternal quest, almost a bit like the hunt for the holy grail. Because once you’ve worked out how to differentiate yourself from the crowd, you’ve cracked your target audience, a loyal following and your success is inevitable.... by Jo Long | May 29, 2016 | Uncategorised
I’ve been reading a couple of books recently that centre around leadership and the qualities that make up a good leader, maximising the impact a leader can have. Recent research apparently showed that managers within business believe that they are much stronger...