by Jo Long | Mar 8, 2017 | Uncategorised
Business differentiation is an eternal quest, almost a bit like the hunt for the holy grail. Because once you’ve worked out how to differentiate yourself from the crowd, you’ve cracked your target audience, a loyal following and your success is inevitable.... 
by Jo Long | Feb 27, 2017 | Uncategorised
Simple marketing tools are often over looked by many types of businesses across all industries. It’s a myth that marketing has to be complicated or expensive (although don’t get me wrong if you’ve got a big budget you can really go to town!). I find... 
by Jo Long | Feb 20, 2017 | Uncategorised
Every business owner I know has specific business skill sets which they can apply within their business to maximise its success. Their skill sets may be leadership or visionary; they may be process or resource based. Possibly organisational. Whatever their skill sets... 
by Jo Long | Jan 7, 2017 | Uncategorised
Business culture has always tended to be high on the agenda in the corporate businesses I have worked within or been exposed to over my working career. The creation of a positive business culture, family feel and happy employees is proven to result in higher... 
by Jo Long | Dec 19, 2016 | Uncategorised
I wrote about goal setting some months ago now and how important it is to have some structure with plans to underpin your goals, irrelevant of whether you are a new business startup or an established business looking to grow and build on your success to date (if you... ![Results – are you always getting the same?]()
by Jo Long | Dec 1, 2016 | Uncategorised
“Insanity: doing the same thing over and over again and expecting different results” – a definition according to the quote from the brilliant Albert Einstein. This popped in to my head recently, prompted by a client in relation to something that was...