by Jo Long | Jun 19, 2025 | Uncategorized
We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business? Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas,... 
by Jo Long | Mar 31, 2025 | Strategy, Sustainability
Someone recently said to me, not for the first time, that marketing is a ‘dark art’. Without doing myself out of a job, I’m not sure it is. Marketing, I think, is like any other skill; you either like it, learn it & hone it or you don’t. That’s why we’re not all... 
by Jo Long | Jun 23, 2023 | Uncategorized
I followed this car the other day and noticed the ‘added extra’ to the back of the car. It made me laugh, but also really resonated with me as let’s face it, it’s hardly a plush 4×4, a Lambo or Porsche, but you know it’s working... 
by Jo Long | May 25, 2023 | Uncategorized
The word ‘Marketing’ covers such a wide range of activities that it’s hard, sometimes, to know what to do first, for the best, or at all! (hello marketing paralysis!) It doesn’t help that lots of new, shiny marketing propositions pop into our... 
by Jo Long | Apr 25, 2023 | Uncategorized
It’s a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG (Environmental, Social & Corporate Governance) that we’re active in as an organisation, which can be the...