by Jo Long | Jun 16, 2020 | Uncategorized
to the courier picking up some items I needed to return. The store returns solution sounded so easy. Book a pickup slot online to suit & pass on to the courier, receiving them with a smile. Only 1 part of that process actually happened. The courier who arrived was... 
by Jo Long | Jun 3, 2020 | Uncategorized
Today I had planned to write about how insensitive marketing communications can totally turn your potential & current customers off & cause them to rethink buying from you again.My topic was holidays & a particular airline company. However, given the... 
by Jo Long | May 6, 2020 | Uncategorized
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the new ‘medicine’ that is being offered to make business & the world right again. Signing up to a new ‘coronavirus... 
by Jo Long | Jul 15, 2019 | Uncategorized
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales & marketing. Aren’t Sales and Marketing the same thing? Does a business need both? What a great question! How many other... 
by Jo Long | May 24, 2019 | Uncategorized
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It’s great that so many businesses are there, but it’s sometimes hard to pick out the ones that are truly relevant to solving...