by Jo Long | Sep 29, 2025 | Uncategorized
When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued. Two of the most recognised accreditations are B Corp certification and ISO 14001... 
by Jo Long | Sep 4, 2025 | Strategy, Sustainability
Let’s be honest: if you’ve read one sustainability statement, you’ve probably read them all. 🌱 “Carbon neutral by 2030.” 💚 “Committed to a greener future.” 👣 “Reducing our footprint for generations to come.” Sound familiar? Thought so. The problem isn’t that these... 
by Jo Long | Apr 12, 2023 | Uncategorized
One of THE most annoying things about being a customer (I think!) is being asked & not being listened to. I’ve had a subscription to an online ‘fashion stylist’ set up for probably around 18 months. It started well. I’d identified the styles, colours, dislikes as... 
by Jo Long | Jun 26, 2020 | Uncategorized
It took me a few years to realise what my particular skill is.And a few more to work out how to incorporate it into my own business. It’s always been there, I just hadn’t worked out how to tell people. But it is that skill, or ‘special sauce’,... 
by Jo Long | Jun 23, 2020 | Uncategorized
(Apologies in advance if you’re eating or of a sensitive disposition, this post contains ?…) On a recent family walk, I noticed that when our dog decides its time to ?, he always seems to look round at us while it’s all happening. (Clearly, we avert...