by Jo Long | Jun 16, 2020 | Uncategorized
to the courier picking up some items I needed to return. The store returns solution sounded so easy. Book a pickup slot online to suit & pass on to the courier, receiving them with a smile. Only 1 part of that process actually happened. The courier who arrived was... 
by Jo Long | Jun 10, 2020 | Uncategorized
Business marketing activity 101 is to connect, communicate & be empathetic to your customers, new or existing. So you’d think large businesses with huge databases of customers, many of which will be looking to repeat purchase, would have empathy &... 
by Jo Long | Jun 3, 2020 | Uncategorized
Today I had planned to write about how insensitive marketing communications can totally turn your potential & current customers off & cause them to rethink buying from you again.My topic was holidays & a particular airline company. However, given the... 
by Jo Long | May 6, 2020 | Uncategorized
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the new ‘medicine’ that is being offered to make business & the world right again. Signing up to a new ‘coronavirus... 
by Jo Long | Apr 3, 2020 | Uncategorized
Pivot… It seems to be the latest buzzword. That one word pouring out of peoples’ mouths as a solution to the recent crisis circumstances that we, as business owners, are all now facing. But what does it mean to pivot in business? In definition terms,...