by Jo Long | Dec 17, 2025 | Strategy, Sustainability
Automation is often sold to SMEs now as a necessary, sensible, and grown-up business decision. It saves time, reduces costs, and keeps things moving when teams are stretched. And sometimes, it works really well. But sometimes, it just doesn’t. Sometimes it creates... 
by Jo Long | Sep 29, 2025 | Uncategorized
When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued. Two of the most recognised accreditations are B Corp certification and ISO 14001... 
by Jo Long | Sep 4, 2025 | Strategy, Sustainability
Let’s be honest: if you’ve read one sustainability statement, you’ve probably read them all. 🌱 “Carbon neutral by 2030.” 💚 “Committed to a greener future.” 👣 “Reducing our footprint for generations to come.” Sound familiar? Thought so. The problem isn’t that these... 
by Jo Long | Jun 23, 2023 | Uncategorized
I followed this car the other day and noticed the ‘added extra’ to the back of the car. It made me laugh, but also really resonated with me as let’s face it, it’s hardly a plush 4×4, a Lambo or Porsche, but you know it’s working... 
by Jo Long | Apr 5, 2023 | Uncategorized
I absolutely LOVE this campaign! It ticks so many boxes for me… – a fabulous planet sustainability message 🌍 – to the point 💡 – clever creative design work ✍🏼 – impactful 💪🏻 – a community message 🏘️ – excellent demonstration of...