by Jo Long | Mar 31, 2025 | Strategy, Sustainability
Someone recently said to me, not for the first time, that marketing is a ‘dark art’. Without doing myself out of a job, I’m not sure it is. Marketing, I think, is like any other skill; you either like it, learn it & hone it or you don’t. That’s why we’re not all... 
by Jo Long | Nov 8, 2024 | Strategy, Sustainability
With the increasing awareness of consumers, both in public and business domains, around sustainability, SMEs need to consider how to market their ethical practices, including products, sustainable sourcing, and corporate social responsibility (CSR) initiatives. One...