by Jo Long | Jun 16, 2020 | Uncategorized
When we talk about marketing we often say about how to use it to find new customers, new target audiences and new business opportunities. However, when all is said & done, the easiest way to increase the sales in your business is to market to your current... 
by Jo Long | May 6, 2020 | Uncategorized
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the new ‘medicine’ that is being offered to make business & the world right again. Signing up to a new ‘coronavirus... 
by Jo Long | Jul 15, 2019 | Uncategorized
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales & marketing. Aren’t Sales and Marketing the same thing? Does a business need both? What a great question! How many other... 
by Jo Long | May 24, 2019 | Uncategorized
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It’s great that so many businesses are there, but it’s sometimes hard to pick out the ones that are truly relevant to solving... 
by Jo Long | Apr 24, 2019 | Uncategorized
I recently had a comment from a business owner relating to the fact that I highlight on my website that ‘funding options’ are available. They seemed to think that it could be misconstrued, implying that if you clicked for more information it gave the impression I...