by Jo Long | Mar 31, 2025 | Strategy, Sustainability
Someone recently said to me, not for the first time, that marketing is a ‘dark art’. Without doing myself out of a job, I’m not sure it is. Marketing, I think, is like any other skill; you either like it, learn it & hone it or you don’t. That’s why we’re not all... 
by Jo Long | Jul 24, 2023 | Uncategorized
I was away on holiday for a week recently busy sightseeing but still managed to squeeze in some reading, so I thought I’d give you a quick overview of one of the books I read, ‘Purple Cow’ by Seth Godin. It’s quite an old book, initially... 
by Jo Long | Apr 25, 2023 | Uncategorized
It’s a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG (Environmental, Social & Corporate Governance) that we’re active in as an organisation, which can be the... 
by Jo Long | Jun 16, 2020 | Uncategorized
When we talk about marketing we often say about how to use it to find new customers, new target audiences and new business opportunities. However, when all is said & done, the easiest way to increase the sales in your business is to market to your current... 
by Jo Long | Jun 10, 2020 | Uncategorized
Business marketing activity 101 is to connect, communicate & be empathetic to your customers, new or existing. So you’d think large businesses with huge databases of customers, many of which will be looking to repeat purchase, would have empathy &...