by Jo Long | Dec 17, 2025 | Strategy, Sustainability
Automation is often sold to SMEs now as a necessary, sensible, and grown-up business decision. It saves time, reduces costs, and keeps things moving when teams are stretched. And sometimes, it works really well. But sometimes, it just doesn’t. Sometimes it creates... 
by Jo Long | Sep 29, 2025 | Uncategorized
When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued. Two of the most recognised accreditations are B Corp certification and ISO 14001... 
by Jo Long | Sep 4, 2025 | Strategy, Sustainability
Let’s be honest: if you’ve read one sustainability statement, you’ve probably read them all. 🌱 “Carbon neutral by 2030.” 💚 “Committed to a greener future.” 👣 “Reducing our footprint for generations to come.” Sound familiar? Thought so. The problem isn’t that these... 
by Jo Long | Jun 19, 2025 | Uncategorized
We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business? Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas,... 
by Jo Long | May 6, 2020 | Uncategorized
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the new ‘medicine’ that is being offered to make business & the world right again. Signing up to a new ‘coronavirus...