by Jo Long | Jul 24, 2023 | Uncategorized
I was away on holiday for a week recently busy sightseeing but still managed to squeeze in some reading, so I thought I’d give you a quick overview of one of the books I read, ‘Purple Cow’ by Seth Godin. It’s quite an old book, initially... 
by Jo Long | Jun 9, 2023 | Uncategorized
I was talking to a business owner last week with regard to how they marketed their business. I asked them who their target customer was. “Everyone” they replied. “Ok, yes”, I said, “but who do you get most business from? Is it those...