by Jo Long | Jun 23, 2023 | Uncategorized
I followed this car the other day and noticed the ‘added extra’ to the back of the car. It made me laugh, but also really resonated with me as let’s face it, it’s hardly a plush 4×4, a Lambo or Porsche, but you know it’s working... 
by Jo Long | Jun 9, 2023 | Uncategorized
I was talking to a business owner last week with regard to how they marketed their business. I asked them who their target customer was. “Everyone” they replied. “Ok, yes”, I said, “but who do you get most business from? Is it those... 
by Jo Long | May 25, 2023 | Uncategorized
The word ‘Marketing’ covers such a wide range of activities that it’s hard, sometimes, to know what to do first, for the best, or at all! (hello marketing paralysis!) It doesn’t help that lots of new, shiny marketing propositions pop into our... 
by Jo Long | Apr 12, 2023 | Uncategorized
One of THE most annoying things about being a customer (I think!) is being asked & not being listened to. I’ve had a subscription to an online ‘fashion stylist’ set up for probably around 18 months. It started well. I’d identified the styles, colours, dislikes as...