by Jo Long | Apr 25, 2023 | Uncategorized
It’s a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG (Environmental, Social & Corporate Governance) that we’re active in as an organisation, which can be the... 
by Jo Long | Apr 19, 2023 | Uncategorized
A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with the world. Your brand, irrelevant of whether you have been established for a number of years, a short while or are a new... 
by Jo Long | Apr 12, 2023 | Uncategorized
One of THE most annoying things about being a customer (I think!) is being asked & not being listened to. I’ve had a subscription to an online ‘fashion stylist’ set up for probably around 18 months. It started well. I’d identified the styles, colours, dislikes as... 
by Jo Long | Apr 5, 2023 | Uncategorized
I absolutely LOVE this campaign! It ticks so many boxes for me… – a fabulous planet sustainability message 🌍 – to the point 💡 – clever creative design work ✍🏼 – impactful 💪🏻 – a community message 🏘️ – excellent demonstration of... 
by Jo Long | Jul 30, 2021 | Uncategorized
Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can’t do without it? Do you let your competitors know what you charge or keep your cards close to your chest? How do you even price your... 
by Jo Long | May 25, 2021 | Uncategorized
I’ve been watching the birds in my garden recently, as it’s the view I have from my office space at home (lucky me!). And I’ve been fascinated by the approach they have in collecting their food for the day. Despite having a lovely bird feeder that I...