by Jo Long | Apr 23, 2024 | Uncategorized
I am now Certified Carbon Literate?But what does that actually mean for my clients?It means that I have a much wider awareness of carbon impacting activities & the potential costs of these activities on the planet AND within an organisation.This certification... 
by Jo Long | Apr 19, 2024 | Uncategorized
You might have seen I put a poll out this week on LinkedIn asking what marketing means to you, as I’m genuinely interested in what people think marketing does/should deliver for their business.(If you didn’t see it, please have a quick search on LinkedIn to find my... 
by Jo Long | Apr 17, 2024 | Uncategorized
Deliver something when you’ve promised…I love my live music & am always on the lookout for fave band tickets, so when I saw an opportunity to get early access tickets for an Elbow pre-tour show I was well up for it!I signed up via the sponsored ad on the Tuesday,... 
by Jo Long | Mar 25, 2024 | Uncategorized
Jargon buster … a funnel is just a process I see many promotions & selling videos shouting about‘Have you got a funnel?’‘Is your funnel working for you?’‘How to max your funnel…’It goes on.Don’t be blinded by the jargon & scarcity approach (a sales tactic... 
by Jo Long | Mar 20, 2024 | Uncategorized
Yesterday was a big day in my little office.I finally pressed the ‘confirm’ button to upload my CIM Level 6 Accreditation in ‘Sustainability in Marketing’ submission. I can’t lie, I felt a bit sick & have swayed between relief that it’s finally gone & panic... 
by Jo Long | Oct 27, 2023 | Uncategorized
I was in my local supermarket the other day using the self-service till (a piece of process automation which I love, by the way, when I only have a few bits!) and someone close to me was complaining about “how many self-service tills there were ‘these days’ and yet...