by Jo Long | Apr 3, 2020 | Uncategorized
Pivot… It seems to be the latest buzzword. That one word pouring out of peoples’ mouths as a solution to the recent crisis circumstances that we, as business owners, are all now facing. But what does it mean to pivot in business? In definition terms,... 
by Jo Long | Jul 15, 2019 | Uncategorized
I met with a new network contact recently. During our conversation, I was asked what I thought the difference was between sales & marketing. Aren’t Sales and Marketing the same thing? Does a business need both? What a great question! How many other... 
by Jo Long | May 24, 2019 | Uncategorized
I recently attended the North East Expo, always a great event for showcasing a plethora of businesses, as well as great speakers. It’s great that so many businesses are there, but it’s sometimes hard to pick out the ones that are truly relevant to solving... 
by Jo Long | Apr 24, 2019 | Uncategorized
I recently had a comment from a business owner relating to the fact that I highlight on my website that ‘funding options’ are available. They seemed to think that it could be misconstrued, implying that if you clicked for more information it gave the impression I... 
by Jo Long | Apr 3, 2019 | Uncategorized
Here is what March brought to Jo Long Consulting… Virgin Start-ups I was matched up with a new Virgin Start-up mentee this month, one that is looking to break into the music & video industry. They have moved from overseas, so have few connections, but they...