by Jo Long | Dec 17, 2025 | Strategy, Sustainability
Automation is often sold to SMEs now as a necessary, sensible, and grown-up business decision. It saves time, reduces costs, and keeps things moving when teams are stretched. And sometimes, it works really well. But sometimes, it just doesn’t. Sometimes it creates... 
by Jo Long | Oct 27, 2025 | Strategy, Sustainability
At some point, most business owners start to feel that their brand no longer fits or brings the crowds. The market has shifted, their business has evolved, or their values have deepened, yet the brand still looks and sounds like it did years ago. The natural instinct... 
by Jo Long | Sep 29, 2025 | Uncategorized
When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued. Two of the most recognised accreditations are B Corp certification and ISO 14001... 
by Jo Long | Sep 4, 2025 | Strategy, Sustainability
Let’s be honest: if you’ve read one sustainability statement, you’ve probably read them all. 🌱 “Carbon neutral by 2030.” 💚 “Committed to a greener future.” 👣 “Reducing our footprint for generations to come.” Sound familiar? Thought so. The problem isn’t that these... 
by Jo Long | Jun 19, 2025 | Uncategorized
We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business? Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas,...