by Jo Long | Oct 27, 2025 | Strategy, Sustainability
At some point, most business owners start to feel that their brand no longer fits or brings the crowds. The market has shifted, their business has evolved, or their values have deepened, yet the brand still looks and sounds like it did years ago. The natural instinct... 
by Jo Long | Sep 29, 2025 | Uncategorized
When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued. Two of the most recognised accreditations are B Corp certification and ISO 14001... 
by Jo Long | Sep 4, 2025 | Strategy, Sustainability
Let’s be honest: if you’ve read one sustainability statement, you’ve probably read them all. 🌱 “Carbon neutral by 2030.” 💚 “Committed to a greener future.” 👣 “Reducing our footprint for generations to come.” Sound familiar? Thought so. The problem isn’t that these... 
by Jo Long | Mar 20, 2024 | Uncategorized
Yesterday was a big day in my little office.I finally pressed the ‘confirm’ button to upload my CIM Level 6 Accreditation in ‘Sustainability in Marketing’ submission. I can’t lie, I felt a bit sick & have swayed between relief that it’s finally gone & panic...