A marketing plan is vital for any business, but it doesn’t have to cost the earth. In fact, any business, even on a shoestring budget, can get some great marketing results providing there is consistency & planning.

There still seems to be a bit of a fallacy that businesses have to invest huge sums of money in marketing to ensure they get ‘good results’. This absolutely isn’t the case, although I am sure there are still some agencies out there who pride themselves on thinking high investment makes for the best results.

In actual fact, any business, on the … Read more...