by Jo Long | Jun 19, 2025 | Uncategorized
We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business? Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas,... 
by Jo Long | May 6, 2020 | Uncategorized
When things get tough, it’s human nature to look for the quick solutions; buy in to the no 1 ‘thing’ that’s going to relieve the pain; panic buy the new ‘medicine’ that is being offered to make business & the world right again. Signing up to a new ‘coronavirus... 
by Jo Long | Mar 8, 2017 | Uncategorised
Business differentiation is an eternal quest, almost a bit like the hunt for the holy grail. Because once you’ve worked out how to differentiate yourself from the crowd, you’ve cracked your target audience, a loyal following and your success is inevitable.... 
by Jo Long | Feb 20, 2017 | Uncategorised
Every business owner I know has specific business skill sets which they can apply within their business to maximise its success. Their skill sets may be leadership or visionary; they may be process or resource based. Possibly organisational. Whatever their skill sets...