by Jo Long | Jun 19, 2025 | Uncategorized
We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business? Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas,... 
by Jo Long | Mar 31, 2025 | Strategy, Sustainability
Someone recently said to me, not for the first time, that marketing is a ‘dark art’. Without doing myself out of a job, I’m not sure it is. Marketing, I think, is like any other skill; you either like it, learn it & hone it or you don’t. That’s why we’re not all... 
by Jo Long | Apr 19, 2024 | Uncategorized
You might have seen I put a poll out this week on LinkedIn asking what marketing means to you, as I’m genuinely interested in what people think marketing does/should deliver for their business.(If you didn’t see it, please have a quick search on LinkedIn to find my... 
by Jo Long | Apr 17, 2024 | Uncategorized
Deliver something when you’ve promised…I love my live music & am always on the lookout for fave band tickets, so when I saw an opportunity to get early access tickets for an Elbow pre-tour show I was well up for it!I signed up via the sponsored ad on the Tuesday,... 
by Jo Long | May 11, 2023 | Uncategorized
I’ve had the discussion around business’ dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and at a workshop I delivered yesterday. Don’t get me wrong, there is clearly a place for digital...