by Jo Long | Nov 28, 2025 | Strategy, Sustainability, Uncategorized
And it’s not just LinkedIn. If you think social-media marketing was noisy in 2025, sadly, it looks like 2026 is already set to raise the bar again. As platforms evolve, competition ramps up, and expectations shift, businesses that rely solely on social media... 
by Jo Long | Sep 29, 2025 | Uncategorized
When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued. Two of the most recognised accreditations are B Corp certification and ISO 14001... 
by Jo Long | Sep 4, 2025 | Strategy, Sustainability
Let’s be honest: if you’ve read one sustainability statement, you’ve probably read them all. 🌱 “Carbon neutral by 2030.” 💚 “Committed to a greener future.” 👣 “Reducing our footprint for generations to come.” Sound familiar? Thought so. The problem isn’t that these... 
by Jo Long | Sep 1, 2023 | Uncategorized
So why would you start your digital marketing activity without all the content that you need? One of the biggest challenges business owners and marketers have, and that constantly delivers doom & despondency around digital marketing, is a lack of content. “We... 
by Jo Long | Apr 21, 2021 | Uncategorized
That’s right, another opportunity for northeast England businesses to take advantage of finding options to drive sustainable growth. I was absolutely delighted this morning to plaster all over my social platforms that I am now an approved registered provider for...