Brand reputation, a vital Credential

Brand reputation, a vital Credential

Brand reputation remains one of the most important credentials of a business, influencing perception, alignment, and that ultimate decision to buy, and is built partly through customer experience, business values, and true authenticity.However, many businesses I talk...
Are We “Slaves to the (Algo)Rithm”?

Are We “Slaves to the (Algo)Rithm”?

I’ve had the discussion around business’ dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and at a workshop I delivered yesterday. Don’t get me wrong, there is clearly a place for digital...